Casino is a film about gambling, but it’s also about more. It’s about how human nature motivates people to try and cheat, steal or scam their way into winning. It’s about the thrill of winning and the feeling of excitement that comes with seeing a card or slot machine spin to reveal the jackpot. It’s about how casinos spend a lot of time, effort and money on security.
Casino also shows the darker side of Vegas and the ties that mobster families once had with the city. It’s violent, but the violence isn’t purely for shock value or style. It is real and it happened to many of the characters in the movie. It’s the reason why casino owners spend so much time, effort and money on security.
Most of all, Casino is a film that reminds us to stay true to ourselves. It reminds us that playing a game of chance is a personal experience and not something to be taken lightly. That’s why it’s important to take the time to understand your audience. It’s not enough to know their demographic information. You need to know what drives them and why they choose your casino.
Differentiation is critical in the casino industry. It’s not enough to promote free play rewards like other casinos do. You need to promote gaming advantages that are unique to your brand. Table game advantages such as 100X odds at Craps, early surrender at Blackjack or 3 for 2 – 21 payoffs matter to table players. Slot selection, volatility and payouts matter to slot players. Event and group business is a growing segment for casino marketing. Using Cvent Competitive Market Ads and Search ads can help your casino get top exposure when event planners are looking for solutions — not just free play.