There’s something luxuriating about walking into a casino. The bright lights, the slot noises (even though pennies stopped dropping long ago) and the fact that you’re allowed to spend all night wiling away your money – it’s enough to make you want to keep going back. However, that ambiance isn’t by accident. These casinos use a variety of methods that play on human psychology to keep you inside the building as long as possible.
One of the reasons why Casino is so compelling is because it’s a movie that refuses to let its characters and story wander too far off course. The plot weaves in and out of the mob, Teamsters unions and politicians in an attempt to show how interconnected these groups were. This masterful storytelling and tight editing helps to make the film feel lean and mean and never bogs down.
Casino is also a showcase for Sharon Stone’s talent as an actress. She’s not just a pretty face but a formidable femme fatale that can hold her own against an impressive cast of co-stars including James Woods and Vinny Vella.
As you try to attract more group business, look beyond demographics to get a better understanding of what your audience wants from your casino. Knowing that a large percentage of your target market are women over the age of 30 who live in the suburbs and earn more than $75,000 per year will help you tailor your marketing efforts.