Underneath the flashy lights and free drinks, casinos stand on a bedrock of mathematics designed to slowly bleed their patrons of cash. But for years, mathematically inclined minds have tried to turn the tables, using their knowledge of probability and game theory to find a weakness in these rigged games.
Most casino games involve some degree of chance, except for those with a high level of skill such as video poker and blackjack. The house has a built-in advantage over players in all of these types of games. This advantage, often referred to as the “house edge,” is determined by the rules of each particular game and is uniformly negative, meaning that over time (meaning hundreds or thousands of spins), the player will lose more money than they win.
In order to attract new customers, a casino must build brand recognition and reputation amongst consumers. This can be accomplished through word-of-mouth recommendations, social media reviews and promotions, and by displaying customer photos and videos online.
Additionally, a casino should also focus on promoting events and group business. Whether this is through competitive ads in your local area or search ads on Cvent, the right strategies can help you earn business from event planners and their attendees. With these marketing strategies, your casino can evolve from a middle-of-the-pack competitor into an industry-leading powerhouse. And the best part? Most of these tactics are relatively easy and inexpensive to implement. Good luck!