Casino is a classic movie that depicts the glitz and glamour of Las Vegas. It also reveals the darker side of casinos that are often overlooked.
Robert De Niro delivers one of his most underrated performances as Sam “Ace” Rothstein, a mobster who runs his own casino in Vegas. Sharon Stone is equally as dazzling as Ginger McKenna. The two characters share a complicated relationship. The movie is almost three hours long but never lags or loses steam. The action scenes are riveting and the dialogue is taut.
Something about gambling (maybe it’s the fact that it involves large sums of money) seems to encourage people to cheat and steal in order to get ahead. This is why casinos spend so much time and money on security. They have elaborate surveillance systems that provide a high-tech “eye in the sky” that monitor every table, change window and doorway.
Casinos must always be on the lookout for new ways to attract guests and keep them coming back. They must understand what they offer and how their unique features can make them stand out from other venues in the area. They can utilize beacons and other proximity marketing tactics to boost guest interest when they are in close proximity to the casino. They should also optimize their online content for keywords related to entertainment, food options and other amenities. They should focus on attracting the millennial and Gen Z crowd by offering elevated entertainment and non-gaming opportunities. They should also consider introducing online components to their floor games and partnering with local businesses, event suppliers and food vendors to increase brand awareness.
