Casinos are a place of glamour, excitement, and entertainment. But behind the glitzy decor and dazzling lights are some sneaky psychological tricks to make gamblers spend more money and crave coming back—even though they know that the house always wins.
Gambling has been part of human culture for millennia. Archeological evidence of gambling games dates all the way back to 2300 BC China, and dice first appeared in Rome around 500 AD. Then came the earliest card games, followed in the 1400s by the game we now call blackjack. Even today, casino customers choose to play a wide variety of games of chance and skill, from slots that mimic the spinning reels on a video screen (which industry folks refer to as steppers) to table games where they can use a little bit of strategy.
But one thing is consistent in all casino games: the house always has an advantage over the players, whether it’s a fixed percentage of the total wagers (known as the “house edge”) or a set number of outcomes that feel like wins (known as near misses).
This is why casinos need to double down on their brand story to attract and keep new gamblers—and keep existing ones coming back for more. By investing in some tried and true casino marketing strategies, you can grow your business and transform your casino into a world-class destination.
